I’m Back! Let’s Transform Together: A New Era and New Youtube Channel! / January 10, 2025 by EUREKA CALHOUN

Hi, beautiful souls!

It’s been a while, but I’m thrilled to say: I’m back!

For those who’ve been following my journey, you know my passion runs deeper than just fashion. It’s about helping women embrace their uniqueness, elevate their personal style, and transform their lives from the inside out. After years of working as a stylist, image consultant, and content creator, I’ve decided it’s time to reconnect with you in a more meaningful way.

So, I’m diving back into blogging—and it feels like coming home.

Why Now?
Because now, more than ever, I feel called to share what I’ve learned. I believe every woman deserves to feel confident, beautiful, and empowered, and I want to be a part of your journey to discovering that within yourself.

This blog will be your go-to space for:
✨ Practical fashion and styling tips to elevate your wardrobe
✨ Encouragement and motivation to help you step into your full potential
✨ Behind-the-scenes peeks into my life as a stylist and content creator
✨ Resources to transform not just your look, but how you feel about yourself

What’s New?
I’m also excited to announce the launch of my new YouTube channel! It’s an extension of everything I’ve done so far—but more dynamic, interactive, and personal.

Through my videos, I’ll be sharing:
🎥 Styling secrets to build confidence and enhance your everyday look
🎥 Transformative tips to help you break free from self-doubt
🎥 Stories that inspire you to embrace your unique style journey

This Isn’t Just About Clothes.
It’s about creating a life you love. A life where your outward style reflects the beauty, passion, and purpose inside you.

Let’s Do This Together.
Whether you’re just starting to explore your style or you’re ready to take it to the next level, I’m here to guide and support you.

👉 Here’s how you can join me:
1️⃣ Subscribe to my YouTube channel for weekly doses of inspiration and transformation.
2️⃣ Subscribe to this blog to receive fresh posts straight to your inbox.
3️⃣ Follow me on Facebook, Instagram and TikTok for daily outfit inspiration and behind-the-scenes moments.

Your next chapter begins here.
I can’t wait to embark on this new journey with you. Together, let’s elevate your personal style, build your confidence, and transform your life—for the better.

With love and gratitude,

Eureka
Founder, Stylist, Image Consultant, and Your Biggest Cheerleader

IN THE LOOP | OOTD / October 3, 2017 by EUREKA CALHOUN

October is here and we are in the last quarter of 2017......WOW time is flying! Which means we’re about to move into the biggest shopping season of the year. For some this is music to their ears but if you have been following my minimalist journey then you already know I made the choice to not be affected by oncoming influx of persuasive holiday advertisements. For both lovers and haters of shopping, the common problem is we tend to spend rather than invest. Luckily, I have been set free from the “mindset “more is better which causes us to purchase items we don’t need or eventually never wear.

Today’s OOTD is about one of my beloved dresses revisited, the ASOS Loop dress to be specific. When I think about this go-to party dress purchased over 6 yrs. ago, my first thought was praise God it still fits like a glove, thanks to my new healthy lifestyle. Secondly, when you think about a dress covered in fabric loops some might assume it will create unwanted volume. Luckily, the fashion God’s were in my favor because this dress is both forgiving and flattering. I love how it constantly tricks the eye and it allows a little wiggle room if you have gained a few pounds.

The beauty about this dress is it looks great anytime of the year and there’s something about the vibrant cobalt blue color that brings a dose of interest. It has a natural elegance to be worn for a special event or a night out. In the past, I usually create a monochromatic look but I decided to switch up the outfit combination with the addition of hot pink Dolce Vita sandals and newly purchased (on sale) Nordstrom Rack earrings. The geometric pattern earrings and magenta colored sandals simply elevates the entire look. Although the dress is not “interview ready”, it's definitely something anyone can wear and have a little fun paired with a plethora of different accessory combinations.

* Outfit details *

Blue Loop dress: ASOS (Sold out) | Earrings: Natasha Accessories - Sold out ( similar here) | Bicolored clutch: Seen here | Magenta satin sandals: Dolce Vita - Purchase here | Oversize shades: Seen here !

Until next time with love,

Eureka

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A TOUCH OF VELVET | OOTD / March 24, 2017 by EUREKA CALHOUN

Happy Friday! We made it through another week!! Styling your wardrobe in Oklahoma City during the winter is nothing but a game of roulette. I sometimes miss the good ole days when the weather was consistent with the time of year because it made life a little simpler. Here in OKC the weather is consistently unpredictable, and forces me to leave behind my style logic. So instead of grabbing my warmest trench coat and sweater combo I’m forced to think about the possibility of the weather changing from 30 degrees to 80 by the afternoon.....That’s my life right now!!! Fall and winter is my favorite season and I haven’t scratched the surface of displaying some of my favorite go-to pieces because of the warmer temperatures. But, I decided to throw away the weather man's predictions and style my outfit based on the season. Go me!!!

Velvet is one of my favorite materials this season, for obvious reasons. It is a fall/winter style must have. From boots, tops, and dresses this 90's trend is back and hitting the mark. With my jammed packed schedule, I rely on tried-and-true pieces that will not have me stressed out. My blue velvet Report booties were the perfect choice for the day! I picked up this colorful faux fur vest and beanie hat during one of my “ONLY PURCHASE ON SALE” shopping excursions at Dillard's and Nordstrom Rack. The vest is soft and super comfortable, but at the same time feminine with a hint of nostalgia. My stable leather pants and velvet booties are always the perfect statement when I want to look chic with minimum effort. Then I decided to reach back to quintessential Eureka and pile on all the accessories. I paired the look with my favorite fingerless motorcycle leather gloves and Badgley Mischka bag with rabbit tail in tow. To maximize the look, I also added my favorite Prada sunnies and beloved "Art" belt!